These days over 50% of emails are first opened on a mobile device. And the results are super spectacular too! Unchained from rigid templates, design and campaign creativity can run free. No more laborious static prototyping for various screen sizes, just one design that can be viewed and adjusted for any device width. The graphics programs are now used as they should, for creating supporting materials such as icons, backgrounds and for image effects*. They are now designing in one of our responsive apps, directly for the web. We have heard from a great many Photoshop and Illustrator specialists with limited CSS experience how spectacularly their workflow has improved. Using visual CSS controls the focus is on the content and experience design, not on hunting and tweaking code snippets. Less (or none) code savvy designers will not be bogged down by coding details. RED is most amazing and worth every single cent.
On top of that, RED offers design options and layout tools unique to any email editor, allowing for a rich email experience on large screens and mobile devices alike.
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Powered by an innovative email code generator and built upon a solid foundation, emails are displayed consistently across all (major) email clients. Email design is not the same as web design This is also one of the reasons other email builders are so limited, more design freedom can cause the email to 'break' in some clients. Even emails that are not responsive are hard to code and display intact in all email clients, many of which have various peculiarities (yea, looking at you Outlook).
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